Victor

Victor (alternatively known as JVC, and Japan Victor Company, previously known as The Victor Talking Machine Company of Japan, Limited, Nippon Victor, ) is an Japanese record label.

Originally American, The Victor Company of Japan, Limited was founded in 1927 as a subsidiary by Eldridge R. Johnson & Emile Berliner, specifically to manufacture and market phonograph for the Japanese domestic market. This was short lived as Victor was brought by Radio Corporation of America 2 years later, quickly establishing RCA Victor as a record label and renaming the Japanese subsidiary to Japan Victor Company.

Victor would eventually broke ties with RCA Victor during World War 2 and taking 'Victor' and "His Master's Voice" trademarks with them, citing rising hostility behavior within' the Japanese-American relations as a reason. After the war, Victor was replaced by RCA Victor in many territory, while Victor continues to remain independent until it was taken over by Matsushita Electric Industrial (Panasonic) in 1953.

Victor's first involvement with Eurobeat came with the release of Heartbeat Express in 1986.